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229 pages

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Insights

50 pages

The BRIGHT Method

Your company name has a landlord

Every Product Name Is a Future Invoice 

Two McLarens, one logo

Off limits: The brand position your biggest competitor can’t copy

The rebrand you weren’t meant to notice

AI reads your repo, not your brand PDF

Namesake

The $23.8M cost of looking familiar

The claim and the voice

Undesigned

Threads just paid back Instagram

Encoded

Human, verified

Portugal benched its own logo

Should You Rebrand After Raising? When It Pays and When It Wastes the Round

The floor just rose for everyone

Framer Agents: A Practical Guide for 2026

The part the machine can’t average

What a weak brand actually costs you

Your brand’s first reader is a machine

Set your zero before the market does

You skipped a level

SaaS just renamed itself

Dressed for VCs, sold to buyers

Slick is the new generic

Hand-drawn won’t save your SaaS

AI MADE BRAND CONSISTENCY FREE; NOW WHAT?

Most SaaS brands were already dead

Polished Is the New Suspicious

“Human-Made” Is Not a Strategy

“Good Enough” Is the New Invisible

Consistency is now free; now what?

The case for weirder brands

Your Client Work Is Already a Product; You Just Keep Deleting It

“I Don’t Know” Changed Everything

Brand Debt – The compound interest founders ignore until it’s too late

The Design Industry Is Having an Identity Crisis

Why Trust Scales Faster Than Design

The Silent Skill That Saved My Sanity

What Harry Potter Reminded Me About Creativity (from my couch, half-sick, half-alive)

You Don’t Need To Earn Your Christmas

The Habit That Changed How I Start My Day (and My Design Work)

Why Trust Is the Real Deliverable

Some Goals Are Meant to Stay Quiet

Lessons I’m Taking From 2025

The Silence You’re Avoiding Has the Answer

Creative Taste Is A Thing

I Used to Try Really Hard to Sound Smart

The Weight You Carry When No One’s Watching

Guides and courses

2 pages

Contra course

Contra profile guide

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1 page

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