The BRIGHT Method
A clear path from brief to handover
Five phases, used to the depth your project needs
Five phases, shaped to fit
01
Baseline
Understand the brief, buyer, product and what should stay
02
Resolve
Agree the direction, responsibilities and what completion means
03
Identity
Develop or apply the identity the agreed work needs
04
Go-Live Surfaces
Produce and review the agreed buyer-facing work
05
Handoff + Track
Hand over agreed files and guidance; review evidence at agreed checkpoints
A working identity stays. Deliverables, implementation and follow-up are agreed for each project.
Timelaps · Brand and website in motion
In their words



