Brand identity and websites, by sector
Most of our work is for B2B software and AI companies. Each sector buys a little differently, so each page covers what the brand and website need to do there.
B2B software and AI, by sector
01
AI startups
Products that are new to the people buying them. We start with a clear product story, then build the identity and website on it.
OpaqAI, Diverge, SUPAHUMANS, Customer Conversations
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Brand and website design for AI startups
02
B2B SaaS
A site with a clear product hierarchy and a CMS your marketing team can run.
OpaqAI
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Websites for B2B SaaS companies
03
AI infrastructure
Products that sit inside the customer’s stack. The site has to show where yours fits and what the customer keeps.
OpaqAI
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Brand and website design for AI infrastructure
04
Insurtech and fintech
Several readers, careful buyers and product lines that each need their own route.
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Websites and brands for insurtech and fintech
05
Robotics
Hardware and software sold together, often several products, with a lot to explain.
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Brand and website design for robotics companies
06
Maritime and logistics
Specialist buyers, and product portfolios that need to read as one company.
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Brand and website design for maritime and logistics technology
07
Productivity
Tools that change how someone spends their day. The site has to show that change before it lists features.
Tithe
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Brand and website design for productivity products
08
Data and analytics
Products that take in data and return answers. Buyers want to see where their data goes and what comes out.
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Brand and website design for data and analytics products
Other sectors
09
Real estate
A site that connects property discovery with the path to a tour.
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Websites for real estate and property teams
10
Education
Programs that need a clear path from curriculum to enrollment.
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Brand and website design for education companies
We’ve also designed 35 screens for Tithe, a pre-launch iOS focus app, and identity guidelines for Only Farmers, an agriculture network.
How we work in every sector
Whatever you sell, a project runs in three steps.
01
We agree what needs to change.
02
You review the direction in context before wider production.
03
We complete the scope and hand over.
It starts with your buyer and your product. Whatever already works stays.
Questions about sectors
Daniel G. Bright
Founder, BrightStudios
Still have a question?
Book a call with me to talk through your project and agree the next step.
Tell us what needs to change
Share your product and the work you need. We’ll help you find the right scope and next step.