UX audit
A UX audit is a structured review of a website or product that finds what makes it harder to understand or use, and recommends what to fix first.
Area
Websites and conversion
What it means in practice
A UX audit usually combines expert review with whatever data is available. The reviewer walks through key pages and flows and checks them against usability principles and the company’s goals. Typical problems include unclear messaging, confusing navigation, weak calls to action, accessibility issues, inconsistent design and slow pages.
Analytics, heatmaps, session recordings and customer interviews add evidence. The output is usually a prioritized list of issues with recommendations, often ranked by impact and effort. Some audits add annotated screenshots or quick redesigns of key sections.
A good audit has a clear scope. Reviewing everything at once produces a long list nobody acts on. Focusing on the pages and flows that matter most to the business, such as the homepage, pricing and the demo request flow, produces something a team can fix.
Why it matters for B2B and AI teams
Many B2B and AI teams know their website or product isn’t working but can’t say why. Traffic arrives and doesn’t convert, or prospects still need a sales call to understand the product. An audit turns that feeling into a specific list.
It also helps you decide whether you need a redesign at all. Sometimes a handful of focused fixes solve most of the problem. Sometimes the audit shows the issue goes deeper, into positioning or structure, and a larger project is the better use of money.
How we approach it
Every website project we run starts by looking at what you already have. We go through your current site, your product and what buyers need to find, and decide with you what stays and what needs to change.
If you can’t tell yet whether you need a redesign or a few focused fixes, book a call and we’ll talk it through.
FAQ
An audit diagnoses and recommends. A redesign changes the site. An audit often comes first, to decide whether a redesign is needed and what it should fix.
Access to the site or product, any analytics you have, your main goals and audience, and the problems you already know about. Customer feedback and sales notes help a lot.
Usually, yes. A useful audit ranks its recommendations clearly enough for an in-house team to act on them in order.
Keep exploring
Related terms
Website redesign
A website redesign is a substantial rework of a site’s structure, message, design or build, usually because the current site no longer matches the company, product or buyer.
Conversion rate optimization (CRO)
Conversion rate optimization (CRO) is the work of increasing the share of visitors who take the action you want, such as booking a call, signing up or buying.
Credibility
Credibility is how believable a company seems to a buyer, judged from its public surfaces before the buyer has any direct experience of it.
User flow
A user flow is the path a person takes through a website or product to complete a task, from the entry point to the final step.
Above the fold
Above the fold is the part of a page a visitor sees before scrolling, on whatever screen they’re using.
Show us what you’re working on
Book a call and walk us through what’s changing. We’ll suggest the scope that fits, or tell you if you don’t need us yet.