BrightStudios vs Focus Lab
Both build brands for B2B companies. Focus Lab works in monthly engagements and retainers (as listed on their site, Nov 2026). BrightStudios works in fixed-fee projects that can include the website build.
The short answer
Choose Focus Lab if you’re a B2B company facing a large rebrand, a merger or an acquisition, or you want a brand team on a monthly retainer (as listed on their site, Nov 2026). Choose BrightStudios if you’re a B2B software or AI team that needs a brand identity, a website, or both, at a flat project fee, with the site built in Framer or Webflow. For complex rebrands with many stakeholders, Focus Lab is the better fit.
At a glance
Model
Fixed-fee projects. Monthly work, such as Social Media Management, is billed monthly.
Monthly engagements with typical durations, plus month-to-month retainers (as listed on their site, Nov 2026)
Focus
Brand identities and websites that make a B2B software or AI product easier to understand
B2B brand strategy, visual and verbal identity, rebrands and brand architecture, with web design included (as listed on their site, Nov 2026)
Typical buyer
Founders and marketing leaders at B2B software and AI companies
B2B companies of all sizes, from technology to manufacturing (as listed on their site, Nov 2026)
Platforms
Figma for design. Framer or Webflow for builds.
Webflow for smaller brochure sites. Partner agencies recommended for larger builds (as listed on their site, Nov 2026)
How pricing works
One flat fee per project, agreed before work starts. Paid 50% upfront and 50% on completion through Contra escrow.
Focused Branding from $15,000/month, typically one to three months. Structural Rebrand from $25,000/month, typically three to five months. Retainers from $5,000/month (as listed on their site, Nov 2026)
Based in
Tel Aviv, working remotely with teams worldwide
Not published
How BrightStudios works
BrightStudios is a design studio founded and led by Daniel G. Bright. We make brand identities and websites for B2B software and AI teams, usually around a launch, a move upmarket or a product that changed. Daniel leads strategy, creative direction and every relationship. Specialist designers and developers handle production and builds.
A project runs in three steps. We agree what needs to change. You review the direction before wider production starts. Then we complete the scope and hand it over. Internally, this is the BRIGHT Method: Baseline → Resolve → Identity → Go-Live Surfaces → Handoff + Track.
Our work includes SUPAHUMANS, where we did the brand strategy, identity, logo and wordmark, and a naming review between March and April 2026, all around one organizing idea: humans enhanced by AI. For Diverge, the work ran from brand strategy and messaging through identity, website design and a Framer build.
We design in Figma and build in Framer or Webflow. The fees below are starting points, and your proposal sets one fixed fee for the agreed scope.
Brand Sprint: from $12,000, three weeks, with BrandOS included.
Website Design, design only: from $6,000 for a landing page, three weeks, and from $8,500 for a multi-page site, six weeks.
Website Design + Build: from $10,000 for a landing page in Framer or Webflow, four weeks. A multi-page site starts at $13,500 in Framer, eight weeks, or $15,000 in Webflow, six weeks.
Full BRIGHT: brand and website as one custom scope, agreed on a call.
Social Media Management: from $5,000 a month, three-month minimum.
When to choose Focus Lab
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Your rebrand involves a merger, an acquisition, brand architecture or many stakeholders (as listed on their site, Nov 2026).
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Verbal identity and brand strategy are a large part of the work (as listed on their site, Nov 2026).
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You want a weekly working session, with work delivered every Friday alongside a recorded walkthrough (as listed on their site, Nov 2026).
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You want a month-to-month brand retainer with a 30-day money-back guarantee (as listed on their site, Nov 2026).
When to choose BrightStudios
•
You need a brand identity for a B2B software or AI product at one flat fee.
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You also need a multi-page site built in Framer or Webflow.
•
You want the studio’s founder leading strategy and creative direction.
•
You want the identity scoped as a three-week project.
Questions
Daniel G. Bright
Founder, BrightStudios
Still have a question?
Book a call with me to talk through your project and agree the next step.
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Not sure which kind of partner you need
Tell us what needs to change and when. We’ll tell you whether a project with us fits, or point you toward a different kind of team.