BrightStudios vs Koto
Koto is a creative company working across brand, strategy, digital and campaigns, from five studios (as listed on their site, Nov 2026). BrightStudios is a studio for B2B software and AI teams who need a brand identity and website that explain the product.
The short answer
Choose Koto if you’re a large brand that needs brand strategy, identity, digital work and campaigns across many markets, with studios on three continents (as listed on their site, Nov 2026). Choose BrightStudios if you’re a B2B software or AI team that needs a brand identity and website at a flat fee, led by the studio’s founder. For a global rebrand across many markets, Koto is the better fit.
At a glance
Model
Fixed-fee projects. Monthly work, such as Social Media Management, is billed monthly.
Not published
Focus
Brand identities and websites that make a B2B software or AI product easier to understand
Brand, strategy, digital and campaigns (as listed on their site, Nov 2026)
Typical buyer
Founders and marketing leaders at B2B software and AI companies
Its case studies feature large consumer and technology brands (as listed on their site, Nov 2026)
Platforms
Figma for design. Framer or Webflow for builds.
Not published
How pricing works
One flat fee per project, agreed before work starts. Paid 50% upfront and 50% on completion through Contra escrow.
Not published
Based in
Tel Aviv, working remotely with teams worldwide
Five studios: Los Angeles, New York, London, Berlin and Sydney (as listed on their site, Nov 2026)
How BrightStudios works
BrightStudios is a design studio founded and led by Daniel G. Bright. We make brand identities and websites for B2B software and AI teams, usually around a launch, a move upmarket or a product that changed. Daniel leads strategy, creative direction and every relationship. Specialist designers and developers handle production and builds.
A project runs in three steps. We agree what needs to change. You review the direction before wider production starts. Then we complete the scope and hand it over. Internally, this is the BRIGHT Method: Baseline → Resolve → Identity → Go-Live Surfaces → Handoff + Track.
Our work includes SUPAHUMANS, where we did the brand strategy, identity, logo and wordmark, and a naming review, all around one organizing idea: humans enhanced by AI. For Customer Conversations, we built the positioning around a comparison with customer surveys, then the logo, identity and homepage, in three weeks.
We design in Figma and build in Framer or Webflow. The fees below are starting points, and your proposal sets one fixed fee for the agreed scope.
Brand Sprint: from $12,000, three weeks, with BrandOS included.
Website Design, design only: from $6,000 for a landing page, three weeks, and from $8,500 for a multi-page site, six weeks.
Website Design + Build: from $10,000 for a landing page in Framer or Webflow, four weeks. A multi-page site starts at $13,500 in Framer, eight weeks, or $15,000 in Webflow, six weeks.
Full BRIGHT: brand and website as one custom scope, agreed on a call.
Social Media Management: from $5,000 a month, three-month minimum.
When to choose Koto
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Your rebrand spans many markets, sub-brands or lines of business. One case study on its homepage ran 18 months across 15 markets (as listed on their site, Nov 2026).
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You need campaigns and digital work alongside the brand (as listed on their site, Nov 2026).
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You want a team with studios in Los Angeles, New York, London, Berlin and Sydney (as listed on their site, Nov 2026).
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You’re a consumer brand as much as a technology one. Its case studies cover social media, marketplaces, wearables and travel (as listed on their site, Nov 2026).
When to choose BrightStudios
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You’re a B2B software or AI team launching, moving upmarket or changing the product.
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Buyers struggle to understand what the product does, and the brand and site need to fix that.
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You want one flat fee for a defined scope, agreed before work starts.
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You want the website built in Framer or Webflow and handed over to your team.
Questions
Daniel G. Bright
Founder, BrightStudios
Still have a question?
Book a call with me to talk through your project and agree the next step.
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Not sure which kind of partner you need
Tell us what needs to change and when. We’ll tell you whether a project with us fits, or point you toward a different kind of team.