vs
Framer vs Webflow
Both are strong choices for a B2B software or AI marketing site. The right one depends on who edits the site, how much you publish and how custom the build needs to be.
The short answer
Choose Framer if your site is mostly marketing pages, your designers want to publish changes themselves and motion helps explain the product. Choose Webflow if you publish a lot of structured content, need a bigger CMS or have developers who want precise control at the CSS level. We build in both, so we can help you pick.
At a glance
Editing
A freeform canvas that feels close to Figma. Editors update text and CMS items on the live page.
A visual builder based on HTML and CSS concepts, such as boxes, classes and styles. Editors get a limited role for text, images and CMS items.
CMS
Collections with plan limits. Pro includes 10 collections and 2,500 items, with add-ons for more.
A larger CMS with references between collections. Premium includes 40 collections and 20,000 items.
Design control
High. Layout, components, effects and animation sit on one canvas. React code components cover custom features.
High and precise. Every style maps to CSS, with interactions for motion and custom code where needed.
Hosting
Hosted by Framer on AWS with a global CDN. No HTML export for self-hosting.
Hosted by Webflow. Some paid Workspace plans can export static code.
Integrations
Plugin marketplace, built-in forms and embeds, such as HubSpot forms.
App marketplace, CMS API, custom code, built-in forms and ecommerce.
Learning curve
Short for anyone who already designs in Figma.
Steeper. Easier for people who know how CSS works.
Typical fit
Launch sites, product marketing sites and design-led teams that change the site often.
Content-heavy marketing sites, resource libraries and teams with a Webflow developer.
How to decide
Who will edit the site
Choose Framer if
Designers or marketers want to change layouts and publish without waiting for a developer.
Choose Webflow if
One person builds the structure, a wider team fills it with content, and you want firm limits on what editors can change.
How much you publish
Choose Framer if
You publish a blog, a changelog or case studies at a steady pace and stay within a few thousand CMS items.
Choose Webflow if
Content is a main channel for you. Think of a large resource library, many collections that reference each other, or tens of thousands of items.
What kind of custom work you need
Choose Framer if
The custom work is visual, such as motion, scroll effects or interactive product explainers.
Choose Webflow if
The custom work is structural, such as complex CMS templates, careful semantic markup or content moving in and out through the CMS API.
Who looks after it after launch
Choose Framer if
Your design team will own the site.
Choose Webflow if
A developer with Webflow experience will own it, or you already have one on the team.
Whether you may want the code later
Choose Framer if
You’re happy for Framer to host the site for as long as you use it.
Choose Webflow if
Having a static code export available matters to you.
What it costs
Three costs matter: the platform plan, seats for the people who edit, and the build.
Framer
Framer charges a monthly plan per site, with add-ons for extra pages, CMS items, locales and editors.
Webflow
Webflow charges a Site plan for each site plus a Workspace plan for the people who build. The Basic site plan has no CMS, and Premium includes it. Webflow changed its plans in 2026, so older price comparisons may be out of date.
The build
The build. With us, a landing page design and build starts at $10,000 on either platform, over four weeks. A multi-page site starts at $13,500 in Framer, over eight weeks, or $15,000 in Webflow, over six weeks.
For most marketing sites, the build and the hours your team spends on updates cost far more than the plan. Settle your editing and CMS needs first, then check the plan.
How we help
We design in Figma and build in Framer and Webflow, so we have nothing to gain from pushing one. If you’re unsure, we look at what you publish, who edits it and where the site needs to be in a year. Then we recommend one platform and explain why.
We’re an Official Framer Expert. In Framer, we designed and built the Peak3 site, with six CMS collections its team manages, and Diverge’s site as part of its brand strategy, messaging and identity work. In Webflow, we designed the brand and built the website for Arteway, an online art school taught from working artists’ studios.
If you’re on one and want to switch, we can move a site in either direction. See Webflow to Framer and Framer to Webflow.
Questions
Daniel G. Bright
Founder, BrightStudios
Still have a question?
Book a call with me to talk through your project and agree the next step.
Keep exploring
Webflow to Framer
For teams whose designers want to publish changes themselves.
Framer to Webflow
For sites whose content and CMS have outgrown Framer.
Framer vs WordPress
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Framer vs Wix
A custom product marketing site, or an all-in-one builder for running a small business.
Framer vs Squarespace
A site designed around your product, or a polished template with selling and scheduling built in.
Framer vs HubSpot
A design-owned site connected to your CRM, or pages, CRM and reporting in one system.
Talk it through
Tell us what the site needs to do and who will run it. We’ll recommend one platform and explain why.