Brand and website design for robotics companies
Show what the robot does, where it works and how each product fits with the rest.
Hardware, software and a lot to explain
Robotics companies sell hardware and software together, usually to operations teams. Those buyers want to know how the system fits their setup, what deployment involves and what it takes to keep it running.
The product also works in places most visitors have never seen, like a warehouse aisle, a cold store or a factory floor. A still image shows only part of what it does. And as the company grows, it adds products and applications that each need explaining, on a website built for the first one.
What the brand and website need to do
Show the product working in its environment, with motion where a still image can’t explain it.
Hold several products in one system, so each is distinct and the company still reads as one.
Connect products to applications and customer stories, so buyers can find the case closest to theirs.
Give your team a system to keep using, with guidelines and components for each new page and product.
How we approach it
We start with how the product works and where it’s used. Then we agree one structure that links products, applications and customer stories. A visitor can move from what the product is to where it’s used and who uses it.
Motion often helps here. We scope it separately, so your proposal says what’s included.
Related work
Where to start
Full BRIGHT when the brand and the website need to change together.
Website Design + Build when the identity holds and the site needs a new structure.
Brand Sprint when the products have outgrown the original look.
Questions from robotics teams
Daniel G. Bright
Founder, BrightStudios
Still have a question?
Book a call with me to talk through your project and agree the next step.
Tell us what needs to change
Share your product and the work you need. We’ll help you find the right scope and next step.