Corvus Robotics

Corvus Robotics develops autonomous inventory technology for warehouses. Its drones scan stock and help teams keep track of inventory through a Robots-as-a-Service model.

The company’s customer work included deployments across distribution centers and cold-chain environments. As the portfolio expanded, the brand and website needed to explain a broader range of warehouse applications.

Corvus One, Cold Chain and Trident needed a shared presentation: clear enough to explain each product, and consistent enough to make the relationship between them visible.

We worked across positioning, visual identity and the website to give that portfolio a common foundation.

Explain the wider portfolio

The existing website centered on Corvus One. The growing product range needed more room and a clearer hierarchy.

We needed to connect the products to the warehouse problems they address, then make applications, technical detail and customer examples easy to explore. The same structure had to support both an initial overview and a more detailed evaluation.

A shared visual language would also help the company introduce new products without creating a separate brand for each one.

That made the portfolio structure the starting point for the redesign.

Build around warehouse automation

We organized the positioning around warehouse automation and continuous inventory intelligence. This gave Corvus a broader story that could accommodate its different products and applications.

The positioning informed both the website structure and the identity.

The information architecture connected solutions, industries and products. The visual system used shared rules for the mark, color, typography and imagery, with room to distinguish individual products.

We developed the messaging, visual identity and page structure together so that the same product hierarchy appeared in the words and the design.

A system for the team

Strategy. Positioning centered on warehouse automation and autonomous inventory intelligence, with messaging for operations, IT and finance audiences.

Identity. A shared mark, color system and typography for the product portfolio, supported by guidance on naming, photography and the relationship to product interfaces.

Website. A Framer website organized around solutions, industries and products. Customer case studies support the product explanations, with a clear route to request a demo.

Handoff. Guidelines, a component library and governance rules to help the internal team maintain and extend the design.

The delivered work

The new website presents Corvus One, Cold Chain and Trident within one structure. Visitors can explore warehouse applications, find the relevant products and read customer examples.

The supporting identity and guidelines give the team a consistent foundation for future product and marketing material.

The result of the engagement is a shared brand and web system for the wider portfolio.

Room for the product range

Corvus needed a structure that could explain a growing product range. Connecting the applications, products and customer evidence made that range easier to present as one company.

The same hierarchy carries from the positioning into the website and the team’s design tools.