BrightStudios vs Baked Design

Baked runs a monthly design subscription for startups, with requests sent in Slack (as listed on their site, Nov 2026). BrightStudios runs fixed-fee brand and website projects for B2B software and AI teams.

The short answer

Choose Baked if you’re a founder-led startup that needs ongoing design across brand, product and site, on a monthly plan you can pause or cancel (as listed on their site, Nov 2026). Choose BrightStudios if you have one defined brand or website project for a B2B software or AI product and want it scoped and priced as a flat fee. If you need product design every week, Baked is the better fit.

At a glance

BrightStudios

Baked Design

Model

BrightStudios

Fixed-fee projects. Monthly work, such as Social Media Management, is billed monthly.

Baked Design

Monthly design subscription, plus one-off projects (as listed on their site, Nov 2026)

Focus

BrightStudios

Brand identities and websites that make a B2B software or AI product easier to understand

Baked Design

Brand identity, product design, websites, web apps and launch videos (as listed on their site, Nov 2026)

Typical buyer

BrightStudios

Founders and marketing leaders at B2B software and AI companies

Baked Design

Founder-led companies and startups (as listed on their site, Nov 2026)

Platforms

BrightStudios

Figma for design. Framer or Webflow for builds.

Baked Design

Figma for design updates, Framer on the Pro plan, Slack for requests (as listed on their site, Nov 2026)

How pricing works

BrightStudios

One flat fee per project, agreed before work starts. Paid 50% upfront and 50% on completion through Contra escrow.

Baked Design

Basic $6,917/month, Pro $8,999/month, projects from $10,000 (as listed on their site, Nov 2026)

Based in

BrightStudios

Tel Aviv, working remotely with teams worldwide

Baked Design

Vancouver, BC, Canada (as listed on their site, Nov 2026)

How BrightStudios works

BrightStudios is a design studio founded and led by Daniel G. Bright. We make brand identities and websites for B2B software and AI teams, usually around a launch, a move upmarket or a product that changed. Daniel leads strategy, creative direction and every relationship. Specialist designers and developers handle production and builds.

A project runs in three steps. We agree what needs to change. You review the direction before wider production starts. Then we complete the scope and hand it over. Internally, this is the BRIGHT Method: Baseline → Resolve → Identity → Go-Live Surfaces → Handoff + Track.

Our work includes Customer Conversations, where we built the positioning around a comparison with customer surveys, then the logo, identity and homepage, in three weeks. For SUPAHUMANS, we did the brand strategy, identity, logo and wordmark, and a naming review, all around one organizing idea: humans enhanced by AI.

We design in Figma and build in Framer or Webflow. The fees below are starting points, and your proposal sets one fixed fee for the agreed scope.

  • Brand Sprint: from $12,000, three weeks, with BrandOS included.

  • Website Design, design only: from $6,000 for a landing page, three weeks, and from $8,500 for a multi-page site, six weeks.

  • Website Design + Build: from $10,000 for a landing page in Framer or Webflow, four weeks. A multi-page site starts at $13,500 in Framer, eight weeks, or $15,000 in Webflow, six weeks.

  • Full BRIGHT: brand and website as one custom scope, agreed on a call.

  • Social Media Management: from $5,000 a month, three-month minimum.

When to choose Baked

•

You’re shipping brand, site and product at once and want parallel requests, as on its Pro plan (as listed on their site, Nov 2026).

•

You need product design or web app development as well as brand and website work (as listed on their site, Nov 2026).

•

You want to send requests in Slack and pause or cancel any month (as listed on their site, Nov 2026).

•

You need launch videos from the same team (as listed on their site, Nov 2026).

When to choose BrightStudios

•

You have one job with a clear end: a brand identity, a website, or both.

•

The product is hard to explain, and you want to agree what needs to change before design starts.

•

You want one flat fee, agreed up front, with no monthly plan.

•

You want the site built in Framer or Webflow and handed over to your team.

Questions

Daniel G. Bright, founder of BrightStudios

Daniel G. Bright

Founder, BrightStudios

Still have a question?

Book a call with me to talk through your project and agree the next step.

Not sure which kind of partner you need

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