vs
Framer vs WordPress
WordPress runs a large share of the web and can do almost anything with enough plugins and development. Framer does less, with far less upkeep. This page helps you choose for a B2B software or AI marketing site.
The short answer
Choose Framer if you want a fast, design-led marketing site your team can change without plugins, updates or a developer on call. Choose WordPress if you run a large publishing operation, depend on plugins such as WooCommerce or membership tools, or need to host the site yourself. We build in Framer. We don’t build WordPress sites.
At a glance
Editing
A visual canvas for layout. Editors change text and CMS items on the live page.
A block editor for posts and pages. Your layout freedom depends on the theme or page builder.
CMS
Collections with plan limits on collections and items.
Very flexible: custom post types, taxonomies and custom fields, with no platform cap on items.
Design control
High, on one canvas, with animation built in.
Depends on the theme. Full control means custom theme development.
Hosting
Hosted by Framer. No HTML export for self-hosting.
Host it anywhere, on your own server, a managed WordPress host or WordPress.com. Someone has to own updates, backups and security.
Integrations
Plugin marketplace, built-in forms and embeds.
A very large plugin ecosystem covering almost any feature.
Learning curve
Short for designers.
Easy for writers. Building and maintaining it well takes a developer.
Typical fit
Product marketing sites, launch pages and design-led teams.
Publishers, large blogs, WooCommerce stores and sites built around specific plugins.
How to decide
Who changes the site
Choose Framer if
Designers and marketers change pages often and want to publish without a developer.
Choose WordPress if
Most changes are new posts in a fixed template, and a developer handles anything structural.
How much content you manage
Choose Framer if
Your content is a blog, case studies and a few other collections in the low thousands of items.
Choose WordPress if
You run a large archive with complex categories, many authors and an editorial workflow with roles and approvals.
Who keeps it running
Choose Framer if
You’d rather not manage hosting, plugin updates or security patches. Framer handles the platform.
Choose WordPress if
You have a developer or managed host who keeps the core software, theme and plugins up to date.
What the site needs to do
Choose Framer if
The site explains your product and brings visitors to a conversation, with pages, a blog, forms and a few embedded tools.
Choose WordPress if
You need features that exist mainly as WordPress plugins, such as WooCommerce, course platforms, member directories or forums.
Where it has to live
Choose Framer if
You’re fine with Framer hosting the site.
Choose WordPress if
You must self-host, for example for data residency or internal security rules, or you want direct access to the code and database.
What it costs
Framer
Framer is a monthly plan per site. Extra pages, CMS items, locales and editor seats are add-ons. The cost is predictable, and there’s little to maintain.
WordPress
WordPress software is free and open source. You pay for hosting, any premium theme or plugins, and the developer time that keeps everything updated and working together. Costs range widely, from a cheap shared host to a managed enterprise setup.
Time is the bigger difference. On WordPress, someone has to own updates and fix what breaks. On Framer, that time goes into the site itself. For most B2B marketing sites, that matters more than the monthly fee.
How we help
We design and build marketing sites in Framer and Webflow. If WordPress is the right answer for you, we’ll say so. And if your own developer builds in WordPress, we can design the site in Figma for them.
We’re an Official Framer Expert. If you’re moving off WordPress, we plan the move around your existing URLs and content so search traffic carries over. See WordPress to Framer.
Questions
Daniel G. Bright
Founder, BrightStudios
Still have a question?
Book a call with me to talk through your project and agree the next step.
Keep exploring
Framer vs Webflow
Fast design changes and easy publishing, or a bigger, more structured CMS.
Framer vs Wix
A custom product marketing site, or an all-in-one builder for running a small business.
Framer vs Squarespace
A site designed around your product, or a polished template with selling and scheduling built in.
Framer vs HubSpot
A design-owned site connected to your CRM, or pages, CRM and reporting in one system.
Talk it through
Tell us what the site needs to do and who will run it. We’ll recommend one platform and explain why.