Websites and brands for insurtech and fintech
Give everyone who checks your product a clear route through it, and give your marketing team a site it can keep current.
Many readers, careful buyers
Insurance and financial technology is sold to organizations that check carefully before they buy. Several people read your site for different reasons. The business owner wants the outcome, the technical team has to integrate it, and risk, compliance and procurement have to approve it.
Many platforms also sell more than one product. When each line was added at a different time, the site can read like several companies sharing a domain. Marketing also needs to publish updates and resources often, without waiting on a developer each time.
What the brand and website need to do
Make the product lines easy to tell apart, with a clear route into each one.
Give each reader the depth they need, from a short overview to product detail.
Let marketing publish without a developer, through page templates and a structured CMS.
Capture interest properly, with forms that reach your CRM when that’s in scope.
Read as steady and precise, in the identity, the writing and the details.
How we approach it
We start with structure. Before design, we plan the page templates and CMS collections around your products and what your team publishes. Then we design the pages on that structure and build them so your marketing team can run them.
Before design starts, we agree who approves the work and what counts as done. Your team approves every claim before it goes live.
Related work
Where to start
Website Design + Build when the site needs a new structure and a CMS your team can run.
Website Design when your own developers will build it.
Full BRIGHT when the identity needs to change along with the site. Positioning is included when you commission it.
Questions from insurtech and fintech teams
Daniel G. Bright
Founder, BrightStudios
Still have a question?
Book a call with me to talk through your project and agree the next step.
Tell us what needs to change
Share your product and the work you need. We’ll help you find the right scope and next step.