Can a cold buyer say what you sell in one sentence?
Paste the hero copy from your B2B or AI product site. We show you the one-liner a stranger would walk away with, three clarity checks, and two rewritten first screens you can paste today.
Selected collaborations
In founders’ words
Cold buyers bounce when the hero is vague, AI-sloppy, or written for people who already understand the product. When three people in a row ask “wait, what does it do?”, the first screen is the problem.
I rewrote my landing page headline after 3 people asked “wait, what does it do?”
@khalil__ghalem on X ↗
i’ve been stuck in “it’s hard to explain how my product will bring you value” in so long, it’s infuriating
@thekitze on X ↗
People said that the landing page was very confusing, unfocused and AI sloppy.
@jessemusa2 on X ↗
How it works
About five minutes. You leave with copy you can paste, not a score to decode.
Step 1
Paste your hero
Headline, subhead, and who it is for. No URL scrape. Everything runs in your browser.
Step 2
Get the cold-buyer readback
One plain sentence plus pass or fail on who, outcome, and jargon. Tuned for B2B and AI pages, not a generic roast score.
Step 3
Paste a clearer first screen
Two rewrite options for headline and subhead. If you want the full site rebuilt, book a short call with us.
Three checks. One readback. Two rewrites.
Every check is a plain pass or fail with the reason. Here is the tool run on a made-up AI product.
Illustrative example. Not a real client.
Pasted first screen
AI-powered platform to unlock seamless workflows for modern teams
Leverage our intelligent end-to-end system to streamline operations and revolutionize productivity.
Cold-buyer one-liner
NovaFlow helps engineering leads at B2B SaaS companies turn messy browser bugs into clear reports.
Clarity checks
Pass
Who is named
A cold visitor can tell who this is for.
Pass
Outcome is named
There is a change the buyer can picture.
Fail
Jargon density
Fluff found: ai-powered, revolutionize, seamless, streamline, unlock, leverage, end-to-end. Strip or replace these.
Rewrite option A
Headline
Turn messy browser bugs into clear reports.
Subhead
NovaFlow is for engineering leads at B2B SaaS companies. Plain language. One job. No platform fluff.
Category
Software for engineering leads at B2B SaaS companies.
Common questions
Daniel G. Bright
Founder, BrightStudios
Still have a question?
Want a human pass on your first screen? Book a short call with me.
See what a cold buyer sees
Add your name and email. The tool opens right away.