Website migration
A website migration is the move of a site from one platform, domain or structure to another, while keeping its content, search rankings and functionality intact.
Area
Framer and Webflow building
What it means in practice
Migrations take a few forms. There are platform changes (from WordPress to Webflow, or Webflow to Framer, for example), domain changes, URL structure changes, or a mix. Each carries risk, mostly to search traffic.
A careful migration starts with an inventory of every URL, with its traffic, links, content and metadata. The team then decides what moves, what merges and what retires. Every old URL that changes gets a 301 redirect, a permanent redirect that sends visitors and search engines to the new address. CMS content is exported, cleaned and imported. Forms, analytics, scripts and integrations are rebuilt and tested.
After launch, the team watches Search Console data, crawl errors and traffic for several weeks, and fixes broken links and missing redirects as they appear.
Why it matters for B2B and AI teams
B2B companies often outgrow their first platform. A WordPress site that depends on plugins and a developer queue, or a builder that can’t handle the CMS the team needs, slows marketing down. Moving to a platform the team can run itself is a common reason to migrate.
A careless migration can lose search rankings that took years to build. For B2B companies that rely on organic search for pipeline, the redirect plan and the content inventory matter as much as the new design.
How we approach it
We build in Framer and Webflow, so we can design and build your site on either one, and move a site between them if your team decides to switch. A migration is also a good moment to fix structure and messaging, as long as the redirect plan is in place before launch.
FAQ
Some short-term movement is common. Careful redirects, preserved content and metadata, and close monitoring after launch keep the risk low.
A permanent redirect from an old URL to a new one. It sends visitors and search engines to the right page and tells search engines to treat the new URL as the permanent home of that content.
It’s efficient, because you rebuild once. It also makes it harder to tell whether changes in results come from the design or the move, so keep analytics in place from day one.
Keep exploring
Related terms
Website redesign
A website redesign is a substantial rework of a site’s structure, message, design or build, usually because the current site no longer matches the company, product or buyer.
Technical SEO
Technical SEO is the work that helps search engines crawl, render, understand and index a website. It covers the site’s structure, speed, code and settings.
Framer
Framer is a visual website builder that lets teams design, build, host and publish production websites from a canvas that works much like a design tool.
Webflow
Webflow is a visual web development platform for designing, building, hosting and managing websites, with styling that stays close to how HTML and CSS work.
CMS (content management system)
A CMS (content management system) is the software that lets a team create, edit and publish website content without touching code.
Show us what you’re working on
Book a call and walk us through what’s changing. We’ll suggest the scope that fits, or tell you if you don’t need us yet.