Brand and website design for AI startups
Brand identity and websites for B2B software and AI companies.
In short
BrightStudios helps B2B software and AI teams explain their product through a coherent brand identity and a website built around what buyers need to know. Messaging is included when you commission it.
We work remotely from Tel Aviv with teams worldwide. Daniel G. Bright leads strategy, creative direction and every relationship, with specialist designers and developers on production.
Recent AI work: OpaqAI, Diverge, SUPAHUMANS and Customer Conversations
What we do: Brand identity and websites, designed in Figma and built in Framer or Webflow
What AI buyers need to understand
AI products are often new to the people buying them. Before a visitor reads about features, they need to know what the product does, who it’s for and how it fits the tools they already use.
That’s hard when the category is new too. Many AI companies describe themselves with the same few words, so the label tells a buyer very little. The product has to be explained in terms the buyer already uses.
What the brand and website need to do
Say what the product does in the buyer’s words, before any feature list.
Show where it fits. What the customer keeps, and what the product adds.
Borrow a comparison the buyer already knows when the product is new to them.
Put your evidence where buyers look, on the homepage and product pages.
Look like one company on every surface, from the site to sales decks and social.
How we approach it
We start with a clear product story, then build the identity and website on it.
A familiar comparison · Customer Conversations. Customer Conversations runs AI customer interviews. We built its positioning around a comparison with customer surveys, then designed the logo, identity and homepage from it, in three weeks.
A product diagram · OpaqAI. We redrew OpaqAI’s core diagram so OpaqAI shows up only where it acts and customers keep their own stack.
One organizing idea · SUPAHUMANS. SUPAHUMANS is an AI talent platform moving beyond traditional staffing. We built its identity around one idea, humans enhanced by AI. The work covered brand strategy, the logo and wordmark, and a naming review.
Selected AI work
AI platform · 2026
Diverge
An English-first brand and website for a Nordic AI shopping assistant. The new site puts product evidence and deployments first for buyers outside Denmark.
Strategy, identity, website
AI talent platform · Repositioning
SUPAHUMANS
A human-first identity for an AI talent platform moving beyond traditional staffing.
Brand identity + strategy
OpaqAI and Customer Conversations are shown above.
Selected collaborations
Daniel led design on 15+ app templates with Contra and Bolt.new. He’s also worked with MagicPath and Lovable.
Brand, website, or both
Brand Sprint. A visual identity built for your product and your buyer.
Website Design. Design only, for your developers to build.
Website Design + Build. Design plus the build and launch, in Framer or Webflow.
Full BRIGHT. Brand and website together, custom-scoped. Positioning, naming or copy are included when you commission them.
Before we start
Daniel G. Bright
Founder, BrightStudios
Still have a question?
Book a call with me to talk through your project and agree the next step.
Tell us what needs to change
Share your product and the work you need. We’ll help you find the right scope and next step.