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Summary

A one-month website project developed into a long-term partnership covering rebrand, digital transformation, sales enablement, events, and social.

Industry — Maritime Technology / Enterprise B2B Platform
Services — Website Design & Build, UX/UI, Brand Graphics, Sales Enablement, Events, Social
Timeline — Initial engagement Q3 2024 — ongoing relationship
Tools — Framer, Figma, Jitter
Inflection point — New Wedge, Old Brand

The Client

Marcura has been in the shipping industry for over 24 years, serving 950+ shipping companies across 53 countries, processing 2.5M+ port calls and facilitating $17B+ in payments annually. Their platform portfolio spans six products — from disbursement management (DA-Desk) to crew payroll (MarTrust) to maritime procurement (ShipServ). Clients include Shell, CMA CGM, Wilhelmsen, and Holland America Line.

The Problem

Marcura had the product depth and market authority of a 24-year platform. The digital presence didn't reflect any of that. Three concrete gaps: visual credibility lagged the caliber of clients like Shell and CMA CGM; information architecture had to carry six distinct product brands plus acquired Vesselman without confusing ops teams or CFOs; and a tight deadline for a rebrand publicly branded 'The New Marcura.'

The Decision

Strategy. We diagnosed the problem as one of category caliber rather than visual fashion. Maritime tech competitors all look identical — container ship stock, blue palettes, 2015 digital-transformation language. We positioned Marcura as the first maritime tech platform that doesn't look like maritime tech: calm, editorial, enterprise-grade restraint.

What we rejected. A fashion-forward visual direction that would have stood out but felt inappropriate for enterprise procurement and port operations teams. 'Edgy' would have created adoption friction.

The System

  • Full responsive marketing website design and build

  • 95% of site graphics — custom illustrations, iconography, branded visuals

  • UX/UI system — component library, layout grids, navigation logic

  • Brand graphics supporting the broader 'New Marcura' rebrand

  • Sales enablement materials

  • Event assets — booth graphics, presentation templates

  • Social templates — LinkedIn-first given B2B enterprise audience

The Impact

  • 1-month scope → 3-month engagement → ongoing partnership — scope trajectory as the outcome evidence

  • Public rebrand launch as 'The New Marcura' — referenced by Marcura leadership on LinkedIn (#thenewmarcura)

What they said

Dan is awesome. He's been instrumental in our rebrand and digital transformation — supporting us with everything from web design, build, sales enablement, events and social. What was initially intended as a small project has developed into a long-term relationship.

— Alastair Frankl, SVP Product & Design, Marcura

Credits — Strategy, Design, Build: Daniel G. Bright, BrightStudios® · Client lead: Alastair Frankl, SVP Product & Design