Technical SEO
Technical SEO is the work that helps search engines crawl, render, understand and index a website. It covers the site’s structure, speed, code and settings.
Area
SEO and AEO
What it means in practice
Technical SEO covers the foundations under the content. Search engines need to reach every important page (crawlability), see its content (rendering), know which version of a page is the main one (canonical tags) and learn when pages move (redirects). They also look at speed, mobile usability, HTTPS, sitemaps, robots.txt and structured data.
Common problems include duplicate pages without canonical tags, broken internal links, chains of redirects and pages accidentally blocked from indexing. Missing or duplicated title tags, slow pages and orphan pages that nothing links to are common too.
Modern platforms handle a lot of this. Framer and Webflow both generate sitemaps, serve pages over HTTPS and let teams set titles, descriptions, canonical URLs and redirects. What’s left is mostly configuration and content discipline: one clear page per topic, sensible URLs and good internal linking.
Why it matters for B2B and AI teams
Many B2B companies rely on search for a steady share of their pipeline. Technical problems quietly cap how well content can rank, however good the content is.
Technical SEO matters for AI search too. Answer engines and AI assistants often draw on pages that search engines can already crawl and understand, so a clean technical base helps a site appear in both traditional results and AI answers.
It matters most at moments of change. Redesigns, migrations and new CMS sections are where technical problems usually appear, often unnoticed until traffic drops.
How we approach it
We build in Framer and Webflow, which cover much of the technical foundation by default. When a build is in scope, we plan the page structure with the site. Other technical SEO work, such as metadata and redirects, is part of a project only when it’s agreed in the scope.
FAQ
Technical SEO makes a site easy for search engines to access and understand. Content SEO is about writing pages that answer what people search for. A site needs both.
After every major change, such as a redesign or migration, and every few months otherwise. Google Search Console flags many issues automatically.
Yes. Platforms differ in how much control they give over code, URLs, redirects and speed. Framer and Webflow both cover the essentials for most B2B marketing sites.
Keep exploring
Related terms
Core Web Vitals
Core Web Vitals are three Google metrics that measure how fast a page loads, how quickly it responds and how stable its layout is, based on real visits.
Schema markup
Schema markup is structured data added to a page’s code. It uses the shared Schema.org vocabulary to tell search engines and AI systems what the content describes.
Website migration
A website migration is the move of a site from one platform, domain or structure to another, while keeping its content, search rankings and functionality intact.
AEO (answer engine optimization)
AEO (answer engine optimization) is the work of structuring content so search features and AI assistants can find it, understand it and use it in direct answers.
Information architecture (IA)
Information architecture (IA) is how a website’s content is organized, labeled and connected, so visitors can find what they need and know where they are.
Show us what you’re working on
Book a call and walk us through what’s changing. We’ll suggest the scope that fits, or tell you if you don’t need us yet.