Move your site from Webflow to Framer
A plan for moving a marketing site to Framer. We map every URL before we build anything, carry the content across and redirect any address that changes.
When the move makes sense, and when it doesn’t
Move to Framer if:
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Design changes wait on a Webflow developer, and your designers want to publish themselves.
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Motion and visual detail are part of how you explain the product.
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Your CMS fits within Framer’s limits. Pro includes 10 collections and 2,500 items, and add-ons raise that.
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Your team already designs in Figma and wants the site to work the same way.
Stay on Webflow if:
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You have large or deeply linked collections, such as a resource library built on many reference fields.
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You rely on Webflow Ecommerce or on workflows built around the Webflow CMS API.
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A capable Webflow developer already owns the site and changes ship quickly.
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The real problem is the design or the message. A redesign on Webflow may fix it for less.
What moves over and what gets rebuilt
Pages
Rebuilt in Framer. Webflow’s classes don’t import, so we recreate type styles, color styles and components in Framer first.
CMS content
Webflow exports each collection as CSV, which we import into Framer one collection at a time. We check slugs, dates, references and rich text after each import.
SEO and redirects
We carry over titles, meta descriptions, Open Graph images and slugs for every page and CMS item. Any URL that changes gets a redirect in Framer.
Forms
Rebuilt in Framer and reconnected to wherever submissions go today, such as email, your CRM or a webhook.
Integrations
Analytics, consent tools, chat and other scripts are added back. Anything that depended on a Webflow-only feature is replaced or rebuilt.
Media
Images, video, fonts and files are downloaded and uploaded to Framer, so nothing depends on the old Webflow site.
Interactions
Recreated with Framer’s effects and components, or custom code where needed.
The plan, step by step
01
Site review
We list every live URL and check Search Console and analytics to see which pages bring traffic, leads and backlinks.
02
Content inventory
Every page, collection, field, form, script and file goes into one sheet, each marked keep, merge, rewrite or retire.
03
Redirect map
Each old URL gets its new address. Where a path can stay the same, it does. Retired pages point to the closest relevant page, since search engines can treat a redirect to the homepage as a missing page.
04
Rebuild
We set up styles and components in Framer, build the page templates, then import the CMS.
05
QA
We check every page on desktop and mobile, test every form, compare metadata against the inventory and test the redirects before launch.
06
Launch
We publish, switch the domain to Framer, confirm the redirects are live and submit the new sitemap in Search Console.
07
Post-launch checks
For the period agreed in the scope, we watch Search Console for 404s, crawl errors and changes in indexed pages, and fix anything that slipped through.
For large sites, Framer can also take over one page at a time while the old site serves the rest, using Advanced Hosting, an add-on on the Pro plan.
Risks and how we avoid them
Rankings
Some movement is normal while Google recrawls a moved site. Google says new URLs can take a few weeks or more to show. Keeping URLs the same where possible, and using permanent redirects for the rest, gives search engines the clearest signal.
Broken links
A missed URL becomes a 404 for anyone following an old link. The redirect map covers every indexed and backlinked URL, including pages that aren’t in the navigation. Framer doesn’t update redirects when a slug changes later, so we hand the map over with the site. Google recommends keeping redirects for at least a year.
CMS limits
We count collections, items and fields against Framer’s plan limits before you commit. If the CMS doesn’t fit, we’ll tell you, and staying on Webflow may be the right call.
Files tied to the old site
Every image and file is uploaded to Framer before launch, so canceling Webflow doesn’t affect the new site.
How we handle it
We design in Figma and build in Framer and Webflow, so we know where each platform is strong and where it stops. Daniel G. Bright leads strategy, creative direction and every relationship, and specialist designers and developers handle production and builds. We’re an Official Framer Expert.
We scope and price each move as a flat-fee website project, agreed in writing before work starts. If staying on Webflow is the better option, we’ll tell you.
Questions
Daniel G. Bright
Founder, BrightStudios
Still have a question?
Book a call with me to talk through your project and agree the next step.
Keep exploring
Framer to Webflow
For sites whose content and CMS have outgrown Framer.
WordPress to Framer
For marketing sites where every change waits on a developer.
WordPress to Webflow
For content-led sites that want a hosted CMS with no plugin upkeep.
Wix to Framer
For companies that have outgrown a template and need a site built around the product.
Squarespace to Framer
For companies that need page types and design control beyond a template.
Wix to Webflow
For growing sites that need a structured CMS and full design control.
Squarespace to Webflow
For content-led sites that have outgrown their template.
Plan your move
Bring your current site to the call and tell us why you’re thinking of moving. We’ll tell you whether a move is worth it and what it involves.