Move your site from WordPress to Framer
A plan for moving a marketing site off WordPress and onto Framer. Your team gets a site it can change without plugins or a developer, and every URL that changes gets a redirect.
When the move makes sense, and when it doesn’t
Move to Framer if:
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Every change to the marketing site waits on a developer.
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Plugin updates, conflicts and hosting issues take up time that should go into the site itself.
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Your design team wants to own the site and publish from a tool that works like Figma.
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Your content fits Framer’s CMS. Pro includes 10 collections and 2,500 items, and add-ons raise that.
Stay on WordPress if:
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You run a large archive with complex categories, many authors and an editorial approval workflow.
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WooCommerce, memberships, courses or another plugin-based feature is central to the business.
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You must self-host the site. Framer hosts every site it publishes and doesn’t offer self-hosting.
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The real problem is the design or the message. A redesign on WordPress may fix it for less.
What moves over and what gets rebuilt
Pages
Rebuilt in Framer. Themes, page-builder layouts and shortcodes don’t import.
CMS content
Posts and custom post types come across through a CSV import, or through WP Sync, a third-party plugin that imports posts, custom post types and WooCommerce products into Framer’s CMS. Categories, tags and authors become their own collections, linked by reference.
SEO and redirects
Titles, meta descriptions and Open Graph data are exported from your SEO plugin, so nothing is retyped by hand. Every URL that changes gets a redirect in Framer. That includes WordPress patterns such as date-based permalinks, category, tag and author archives, and paginated pages.
Forms
Rebuilt in Framer, or replaced with the form tool you prefer, and connected to the same inbox, CRM or webhook.
Integrations
Every plugin goes on a list. Each one is rebuilt in Framer, replaced with an embed or integration, or retired.
Media
Files from the WordPress uploads folder are downloaded and uploaded to Framer. Important PDFs and files that people link to get redirects too.
The plan, step by step
01
Site review
We crawl the live site, list every URL WordPress generates and check Search Console and analytics to see which pages bring traffic, leads and backlinks.
02
Content inventory
Every page, post type, taxonomy, field, form, plugin and file goes into one sheet, each marked keep, merge, rewrite or retire.
03
Redirect map
Each old URL gets its new address. We keep paths where we can and use pattern rules for archives. Retired pages point to the closest relevant page, since search engines can treat a redirect to the homepage as a missing page.
04
Rebuild
We set up styles and components in Framer and build the templates. Then we import the content and clean up leftover formatting in post bodies.
05
QA
We check every page on desktop and mobile, test every form, compare metadata against the inventory and test the redirects before launch.
06
Launch
We publish, switch the domain to Framer, confirm the redirects are live and submit the new sitemap in Search Console.
07
Post-launch checks
For the period agreed in the scope, we watch Search Console for 404s, crawl errors and changes in indexed pages, and fix anything that slipped through.
Risks and how we avoid them
Rankings
Some movement is normal while Google recrawls a moved site, and Google says new URLs can take a few weeks or more to show. Keeping URLs the same where possible, and using permanent redirects for the rest, gives search engines the clearest signal.
Broken links
WordPress creates many URLs nobody thinks about, such as archives, feeds, attachment pages and trailing-slash variants. The site review finds them, and the redirect map covers them. Framer supports wildcard redirects, so patterns don’t need one rule per URL. Google recommends keeping redirects for at least a year.
CMS limits
We count posts, authors, categories and other content against Framer’s plan limits before you commit. If a large archive won’t fit, we’ll tell you.
Settings that worked differently on WordPress
Framer creates the sitemap and robots.txt for you. Changing robots.txt means uploading your own file, which needs a Pro plan or above. Custom canonicals and schema are set again by hand. We check each one during QA.
How we handle it
We design in Figma and build in Framer and Webflow. We plan every move around what your WordPress site has already earned, which means its URLs, its content and its links. Daniel G. Bright leads strategy, creative direction and every relationship, and specialist designers and developers handle production and builds. We’re an Official Framer Expert.
We scope and price each move as a flat-fee website project, agreed in writing before work starts.
Questions
Daniel G. Bright
Founder, BrightStudios
Still have a question?
Book a call with me to talk through your project and agree the next step.
Keep exploring
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Wix to Framer
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Squarespace to Framer
For companies that need page types and design control beyond a template.
Wix to Webflow
For growing sites that need a structured CMS and full design control.
Squarespace to Webflow
For content-led sites that have outgrown their template.
Plan your move
Bring your current site to the call and tell us why you’re thinking of moving. We’ll tell you whether a move is worth it and what it involves.