Prototype
A prototype is an interactive model of a website or product that people can click through to test flows and ideas before anything is built.
Area
Websites and conversion
What it means in practice
Prototypes range from linked wireframes to high-fidelity versions that look and behave almost like the finished product. In Figma, designers connect screens with interactions, so clicking a button moves to the next screen, opens a menu or plays a transition. Framer goes further for websites, because a Framer page is already a live site you can share by link.
The point of a prototype is learning. You put it in front of users, stakeholders or investors, watch what they do and change it before build time gets spent. For websites, prototypes help test navigation, key interactions and motion. For products, they test whether users can complete the tasks that matter.
Make a prototype as detailed as the question needs. Testing whether people understand a navigation label needs a rough prototype. Testing whether an animation explains a product needs a polished one.
Why it matters for B2B and AI teams
For B2B and AI products, prototypes help in three places. Teams can test a product flow with real users before engineering builds it. Founders get something concrete to show early customers. And on websites, a team can review interactions and motion before the build, where changes get expensive.
AI products with conversational or agent-based interfaces benefit most. How the product responds, waits, asks for approval or shows its working is part of what has to be designed, and a prototype makes those moments visible early.
How we approach it
We design in Figma and build websites in Framer or Webflow. Daniel G. Bright leads creative direction on every project. We review the direction with you before wider production, so the decisions a prototype would test get made while they’re still cheap to change.
FAQ
A prototype simulates the product to test ideas. An MVP (minimum viable product) is a real, working product with the smallest feature set that delivers value to real users.
As realistic as the question you’re testing. Early concept tests need less polish. Usability tests of a specific flow need realistic content and interactions.
In Framer, the line is thin, because the design runs as a live site. In most other workflows, the prototype guides the build and the build replaces it.
Keep exploring
Related terms
Wireframe
A wireframe is a simple, low-detail layout of a page that shows structure, content order and function before visual design begins.
User flow
A user flow is the path a person takes through a website or product to complete a task, from the entry point to the final step.
Motion design
Motion design is the use of animation in brand and interface design to explain ideas, guide attention and give a product character.
Vibe coding
Vibe coding is building software by describing what you want to an AI tool in plain language, then accepting or adjusting the code it writes, with little direct reading or writing of the code yourself.
Framer
Framer is a visual website builder that lets teams design, build, host and publish production websites from a canvas that works much like a design tool.
Show us what you’re working on
Book a call and walk us through what’s changing. We’ll suggest the scope that fits, or tell you if you don’t need us yet.