Webflow
Webflow is a visual web development platform for designing, building, hosting and managing websites, with styling that stays close to how HTML and CSS work.
Area
Framer and Webflow building
What it means in practice
In Webflow, designers build pages in a visual interface that maps directly to web structure. Elements, classes and layout settings correspond to HTML and CSS. That gives fine control over structure and styling, and it rewards a disciplined, well-named class system.
Webflow’s CMS is built around Collections. These are structured content types such as blog posts, case studies or integrations, each with custom fields. Collection items fill templates and lists across the site, and collections can reference each other. Webflow also offers hosting, localization, interactions and animation, plus features for larger teams.
Marketing usually edits content in the CMS or on the page, while a designer or developer handles structural changes. Many teams document their class naming system so the site stays maintainable as more people work on it.
Why it matters for B2B and AI teams
B2B companies with larger sites, many content types or several contributors often value Webflow’s structure. A well-built Webflow site with a clear CMS lets marketing publish pages, case studies and resources without engineering, and the design stays consistent.
Webflow’s control over HTML structure also helps with accessibility and technical SEO, which matter more as a site grows. For content-heavy B2B marketing, where a resource library or a large set of integration pages drives search traffic, that structure is often the deciding factor.
How we approach it
Webflow is one of the two platforms we build on, alongside Framer, and design happens in Figma first. Our Website Design + Build offer has a Webflow option for landing pages and multi-page sites.
For Arteway, an online art school taught from working artists’ studios, we designed the brand and the website, then built the site in Webflow.
FAQ
Choose based on the team that will run the site. Framer suits teams that want speed and design-led editing. Webflow suits teams that want more structural control and larger, more connected CMS setups. Both can produce fast, well-designed B2B sites.
Yes, for content. Editors can update text, images and CMS items. Structural changes are easier for someone who knows Webflow’s class system.
Webflow gives control over meta tags, URLs, redirects, sitemaps and semantic HTML. As on any platform, results depend mostly on content and site structure.
Keep exploring
Related terms
Framer
Framer is a visual website builder that lets teams design, build, host and publish production websites from a canvas that works much like a design tool.
CMS (content management system)
A CMS (content management system) is the software that lets a team create, edit and publish website content without touching code.
Headless CMS
A headless CMS stores and manages content separately from the website’s front end and delivers it through an API to any site, app or channel.
Website migration
A website migration is the move of a site from one platform, domain or structure to another, while keeping its content, search rankings and functionality intact.
Technical SEO
Technical SEO is the work that helps search engines crawl, render, understand and index a website. It covers the site’s structure, speed, code and settings.
Show us what you’re working on
Book a call and walk us through what’s changing. We’ll suggest the scope that fits, or tell you if you don’t need us yet.