Brand identity for AI and B2B software companies
A visual identity built for your product and your buyer, with guidelines your team can use without us in the room.
Who it’s for
01
AI startups preparing a launch
You have a new product story and need an identity that helps explain what the product does.
02
B2B software companies that have outgrown their brand
The product has moved on, and the identity still looks like the first version.
03
Teams repositioning
You’re changing who you sell to or what you’re known for, and the look has to follow.
04
Teams with an identity that half works
You want to keep what works and fix the rest. Sometimes that’s a smaller job than a full identity, and we’ll say so.
What you get
Logo and mark system
Color, type and graphic language
Core brand guidelines
Key applications as agreed, such as website sections or product screens
BrandOS: structured type, color, spacing, layout, imagery and writing rules, plus setup notes and a short walkthrough for using them with AI tools
Organized source files
We make it for the people who’ll apply the brand after we hand it over. For Only Farmers, we built the guidelines around people applying the brand without a designer, including logo, color and typography rules.
How it runs
The work follows the BRIGHT Method, used as far as your scope needs it.
01
Baseline
We start with the brief, your buyer, the product and the assets you already have, and decide together what stays.
02
Resolve
We agree the direction, who’s responsible for what, who approves and how we’ll judge the work. Positioning or naming are included only when you commission them.
03
Identity
We develop the identity and show it in context, on the surfaces it’ll live on.
04
Go-Live Surfaces
We apply it to the applications agreed in scope. You review the direction in context before wider production.
05
Handoff + Track
We transfer the files, access and guidance, and record acceptance. If tracking is in scope, we measure only what we agreed.
Related work
Customer Conversations
AI customer intelligence · Pre-launch
A brand identity and homepage that explain AI customer interviews through a familiar comparison. Positioning, logo, identity and homepage in three weeks.
Brand identity + homepage
SUPAHUMANS
AI talent platform · Repositioning
A human-first identity for an AI talent platform moving beyond traditional staffing, built on one organizing idea: humans enhanced by AI.
Brand identity + strategy
From feedback on our identity and guidelines work. Name withheld.
Fee
Brand Sprint · from $12,000 · 3 weeks
BrandOS is included in the fee.
We agree the deliverables, schedule and fee before work begins, and your quote is a fixed fee for that scope. Projects are a flat fee, run through Contra escrow, 50% upfront and 50% on completion.
Questions about brand identity
Do we need a full rebrand?
Does the Brand Sprint include positioning and naming?
Does it include the website?
Who does the work?
What happens after handover?
How long does it take?
Tell us what needs to change
Share your product and the work you need. We’ll help you find the right scope and next step.