Framer
Framer is a visual website builder that lets teams design, build, host and publish production websites from a canvas that works much like a design tool.
Area
Framer and Webflow building
What it means in practice
Framer started as a prototyping tool and is now mainly a website platform. Designers work on a canvas similar to Figma, with responsive layouts, components and built-in animation. Sites publish straight from the editor, and hosting is included.
It has a CMS for content like blog posts, case studies and job listings. Depending on the plan, it also has SEO settings, localization and analytics. Developers can extend a site with code components written in React, and a plugin marketplace adds integrations.
Teams usually pick Framer for speed and design control. Marketing can edit text, images and CMS content directly on the page, and designers can ship changes without a developer in the loop. Sites with complex application logic, large-scale ecommerce or heavy custom back-end work may fit other platforms better.
Why it matters for B2B and AI teams
B2B and AI companies change their messaging often, with new features, new positioning and new launches. A site marketing can edit and publish without engineering keeps up.
Framer’s motion and interaction tools also help explain products visually, which matters when a product is abstract or technical. A short animation can show a workflow faster than a paragraph can describe it.
For early-stage teams, Framer keeps cost and complexity down. There’s no separate hosting to manage, and a small team can run the site after launch.
How we approach it
Framer is one of the two platforms we build on, alongside Webflow, and design happens in Figma first. Our Website Design + Build offer has a Framer option for landing pages and multi-page sites. Specialist developers on our team ship the builds, and Daniel is an Official Framer Expert.
For Averi AI, we designed the website and built it in Framer, with responsive layouts, WebGL and motion design.
For Averi AI, we built a Framer website that brings Averi’s content workflow into focus, with WebGL and motion design.
FAQ
Framer handles the technical basics, such as page titles, meta descriptions, sitemaps, clean URLs and fast hosting. Rankings still depend on content, structure and links.
Yes. Text, images and CMS content can be edited on the page or in the CMS without code, and changes publish in a click.
Webflow can suit teams that publish a lot of structured content, need a bigger CMS, or have developers who want precise control over classes and markup. Both are capable platforms, and the right choice depends on the team that will run the site.
Keep exploring
Related terms
Webflow
Webflow is a visual web development platform for designing, building, hosting and managing websites, with styling that stays close to how HTML and CSS work.
CMS (content management system)
A CMS (content management system) is the software that lets a team create, edit and publish website content without touching code.
Motion design
Motion design is the use of animation in brand and interface design to explain ideas, guide attention and give a product character.
Website migration
A website migration is the move of a site from one platform, domain or structure to another, while keeping its content, search rankings and functionality intact.
Design handoff
Design handoff is the point where finished design work passes to the people who will build, run or extend it, with the files and guidance they need.
Show us what you’re working on
Book a call and walk us through what’s changing. We’ll suggest the scope that fits, or tell you if you don’t need us yet.