The Credibility Gap Audit · $2,000 · 5 days · credited
Start with the audit, not a pitch.
Every surface scored against your buyer’s expectations and your funded competitors. Recording, scorecard, fix-first list.
Checkout runs through Contra · escrow-backed
What you get
The recording
A recorded walkthrough of every surface — what’s landing, what’s off, and why. Yours to keep either way.
The scorecard
Each surface scored against your funded competitors and your buyer’s expectations. No taste debates — scores.
The fix-first list
A prioritized list of what to fix and in what order. If you can fix it yourself, this shows you how.
How it runs
01
Book
Checkout through Contra. Escrow holds the fee.
02
Intake
A 30-minute call: your buyer, your competitors, your surfaces.
03
Five days
Every surface scored. No check-in meetings required.
04
The tape
Recording + scorecard + fix-first list, delivered and walked through.
Fair questions
What does it cost, exactly?
$2,000, fixed. Five days, fixed. The full fee is credited toward any project we run together — which makes it a deposit, not a fee, if we end up working together.
Who does the work?
Daniel G Bright — the same person who makes the positioning calls, draws the logo, and ships the site. No account managers, no handoffs. That’s the model, not a claim.
What if my brand is actually fine?
Then the audit says so. It’s a diagnostic, not a pitch — the report shows what’s working, what’s off, and what to fix first, whether or not you ever hire the studio.
How does payment work?
Through Contra, with escrow. For projects after the audit: you approve a one-page scope before anything is due, then 50% at kickoff and 50% on delivery.
What happens after?
If the audit surfaces work worth doing, the ladder runs from a $9,000 identity system to the full $24,000 BRIGHT Method engagement — and your $2,000 comes off the invoice.
Fixed $2,000 · 5 days · credited toward any project